Wearing a sequined top gets her noticed. If she and a few friends are decked out in glitter, they become a traffic hazard, blinding motorists with their brilliance. When a gaggle of them cover themselves in bling, they can be spotted from the space station. She shines brightest when she surrounds herself with sparkly friends.
The story on the back of Shine Brightly is so true. Studies have shown that we become similar to the 5 people we spend the most time with. So if you want to be dull, hang out with dull people. But if you want to shine, hang out with sparkly people. And when you do, your (and their) sparkliness will be amplified.
There are so many uses for this card. If you're planning a girls' weekend (or even a special night), you can use it as an invitation to the event or send it a few weeks before to get everyone psyched. You can even extend the good feelings you get when you're around your sparkly girls and send it afterwards.
You can do the same thing with your team for your company's conference. But you don't have to just send it to your team. Send it to your besties, pacing partners, sidelines and uplines (they like getting happy mail too).
This is a great card to send to potential recruits. Invite them to shine even brighter by joining your team. Use it as an invitation to an opportunity meeting or business chat and/or a thank you for coming. And did you know that you can recruit people into leadership? Send this card to someone who is a good candidate for an aspiring leadership, accountability or mastermind program.
Here's an outline for a 3-sentence note to write inside:
- Invitation to event or program
- Why she should participate
- What the next step is
This could look like:
The aspiring leaders' program is starting soon, and I'd love for you to be part of it. Your business will benefit from the training, and the rest of the group would benefit from your enthusiasm. Let's chat soon and get you started.
You could also send this as an acknowledgement to someone who is super sparkly. Let her know that she has inspired you and you love to be around her.
Celebrate every day,
Even though I had already published over 40 cards, creating the She is . . . Collection was a learning curve. I didn't know about CMYK or bleed or how to package digital files to send to the printer. My printer in Virginia adjusted the files for me. My new printer in California gave me unexpected, but appreciated, lessons on how to do all of that.
The She is . . . cards were designed in a landscape orientation. A year later, as we started approaching stores to carry the line, we learned that stores like portrait orientations because of their display racks. Who knew. So, I redid the whole collection, and that's what we sell individually.
When I first started writing the stories, I wasn't thinking in terms of a collection. I was just writing about She, the typical direct sales emerging leader. But, I quickly saw how the stories were naturally falling into a collection format which made writing easier. Now I do almost all the cards in a collection format.
The collection was designed to cover all the direct seller's note-writing reasons without being reason-specific so that anyone can use them for all of life's note-writing moments. Thank yous to customers, guests and hostesses. Welcomes, congratulations, encouragement and celebrations to team members. A leader could buy a pack a month and be able to cover her team for the month, or she could buy a pack for each team member and have cards for a whole year (which is why there are 12 cards in a pack).
So once I had a full collection, I needed something to put them in. A lot of direct sellers work their businesses in the nooks and crannies of their lives, so the container had to be something that is portable and sturdy and protective of the cards. I got out my scrapbooking card stock and started cutting and scoring, and eventually the Handy Dandy Folder was created.
The new cards still have many of the same elements as the original designs. They have a backstory, a bottom line and a heartbeat. And with the exception of The Happy Mail Collection, I'm still using the formula. Each collection has it's own look in terms of design whether it is the medium (chalk art, watercolor) or the palette.
We went to Hawaii for a business trip the day after I launched the She is . . . Collection. I wanted to celebrate the launch, but didn't have time to plan anything. For some reason we switched hotel rooms. When the bellman moved us into the new room, the first thing we noticed was a bottle of champagne on ice. I told him we didn't order that, and his response was, "well, it's yours if you want it." I like to think that God sent it to help us celebrate. It was delicious.
Celebrate every day,
In the midst of focusing on this new direct sales business, we sold our house.
Before we moved across the country, I made a final trip to the outlet mall to buy every note card set they had. Literally, every one. I wasn't taking the chance that I couldn't get note cards in California, and I believed that those cards were magic. I even put a few sets in the car for the trip across country.
At the end of the year, my coaching contract ended, and I went back to working with just my team. The home office decided that it wasn't going to support the field with a dedicated coach, and as you imagine, the rest of the field started to fall apart and eventually the company closed its doors.
Several people left to go to other companies. I went to a jewelry company that told stories with its jewelry and wall art. Within a year, I promoted to leadership and earned the incentive trip. But I was missing the creative aspect of the business. The company was mature enough that it offered lots of training and support. I just needed to guide my team and do individual coaching.
Tucked into storage spaces throughout our new house, packed in the same boxes I used when I transformed the office/studio/warehouse into the princess suite, were My Heart Beats cards. I dug them out, and started opening the boxes. "Hello old friend" was the phrase that kept coming to my mind.
I relaunched the website and started to regroup and rethink. I had about 40 designs to help women celebrate every day, but how would direct sellers use them to grow their businesses? They needed something else.
I started writing again. Telling stories about She, but putting her into the role of a direct seller. Pushing past fear. Getting out of her head. Pursuing her goals. Being a rock star. It's hard to illustrate those scenes, so I played around with chalkboard lettering. And soon, the first official collection of My Heart Beats was created. She is. . .
Celebrate every day,