Why the right shoes matter for your success. The ladder of success is best climbed in cute shoes.

Why the Right Shoes Matter for Your Success

Like it or not, how you present yourself matters, and first impressions are based on appearance. If you look polished and put-together, people will have the expectation that you are polished and put-together. If you look messy, people will assume that you are a mess.

Put some time into your appearance so that you look like what you aspire to be. But don't just do it to make a good first impression. Do it for yourself. Impress yourself. How you look affects how you feel. How you feel influences how you act. Your actions have an impact on your success.

Let's talk about shoes. The good news about shoes is that size is totally out of your control (so size doesn't matter) and you can find something cute in every price range. It is just as acceptable to wear a different pair everyday as it is to wear the same pair for a month. 

Some shoes will make you taller. Some will allow you to walk faster, and some will make you feel more confident. If they fit well, you might not even think about what's on your feet all day. If they don't, it might consume your thoughts. You can plan your outfit around your shoes or find the perfect pair to finish off your look.

Many shoes are designed with performance in mind. Cleats allow a soccer player to maneuver with great agility without falling. Clogs provide comfort and support to chefs who spend most of their days standing. Fins help scuba divers swim faster and farther than they could without them. 

When you look at the ladder you want to climb, what are the best shoes to help you go from rung to rung? Pick a pair that matches what you aspire to be when you get to the top. Shoes don't have prerequisites. You don't have to earn a style. Dress-up. Dress-up a rung or two. Find a shoe that is going to allow you to literally put your best foot forward.

She needed something sturdy and comfortable but also fabulous and stylish. At last she found the perfect pair for the job. She slid into them, stepped up on the first rung and started confidently on her way, knowing that the ladder of success is best climbed in cute shoes. (The back of Cute Shoes from the She is . . . Collection.)

Celebrate every day,

December 20, 2018 by Kelly Northcott
Bottle Labels for Christmas

Bottle Labels for Christmas

My Heart Beats Wine About It bottle labels turn your bottles into greeting cards. We have a whole line for Christmas, and you can use them on practically any beverage: wine, beer, liquor, soda and water. They are permanent and waterproof. 

You can put them over the existing label or remove the label by soaking it in cool water (you don't want to use warm water because it might damage the beverage). If the beverage is cheap, put it over the front label and no one will know. If it is expensive, put it over the back label so that everyone will know.

Here are some fun uses for the Wine About It labels:

1. Gift wrap
The recipient can uncork it instead of tearing open paper. 

2. Greeting card
Say Merry Christmas with a bottle. The recipient can put it in her refrigerator rather than on it.

3. Holiday decor
Put a couple of bottles as a centerpiece on your table or in a bucket on the bar.

4. Last minute gifts
It's a good idea to have a stack of Wine About It labels on hand so that you are always prepared for the last minute gift or have a nice presentation for a hostess gift.

5. Bottle identification
If you're going to a BYOB holiday celebration, put a label on your bottle so that you can easily identify it. More importantly, so that a cheapskate doesn't "accidentally" mistake yours for his.

Use all three of the Jingle Bells series when you do a holiday wine pairing dinner. Start with Making Spirits Bright, move on to Oh What Fun for the main course and finish off with Jingle All the Way.

Give the This is All I Got You for Christmas to the hard-to-shop-for person. And use the Vintage Merry Christmas for the traditionalist. 

Don't forget that when you order them, you save money when you build your own bundle and get any six labels.

Celebrate every day,

My Heart Beats WIne About It bottle label This is All I Got You for Christmas My Heart Beats Wine About It bottle label Vintage Merry Christmas

November 19, 2018 by Kelly Northcott
Holiday Greeting Cards for Direct Sellers

Holiday Greeting Cards for Direct Sellers

Did you know that My Heart Beats has holiday cards for your direct sales business?  The My Favorite Things Collection is perfect to wish everyone in your business a happy holiday.

When I was in direct sales, I sent out holiday cards to my customers and my team. These were different than the holiday cards I sent to my family and friends. Some years I made the cards with a stamp set or punches. Yes, it took forever. No, I didn't have time for that. But I wanted cards that were specific to my business, and no one made them. 

I could have ordered something from a photo center, but then I had to take a picture. And develop the film. And figure out which negative number identified the image I wanted printed. I also had to figure out what to take a picture of. Would my customers put a picture of me on their refrigerator? Would it be weird if they did?

Sometimes I went to Target and looked at their boxed cards. The cute ones weren't on sale until after Christmas. The ugly ones were the reason I thought it was a better idea to make my own. 

Maybe you're in the same boat. Maybe you need holiday cards for your direct sales business. This is one of the reasons why I created the My Favorite Things Collection. I wanted to offer a holiday card that was fun and cute and represented your business without being too businessy or formal. You know, like the kind you get from your bank. 

The best thing about the My Favorite Things Collection is that they can be used all year. You can use them for Christmas or birthdays or thank yous or hellos.They each have an image on the front and a parody of the My Favorite Things song on the back. The folded cards are blank inside for you to write something like, "Happy Holidays! I hope they are filled with your favorite things." The flat cards have enough room on the back for your to write, "Merry Christmas" and sign your name.

Celebrate every day,

November 19, 2018 by Kelly Northcott
More Ideas to Display Your Advent Calendar Kit: Classic Cocktails

More Ideas to Display Your Advent Calendar Kit: Classic Cocktails

I gave you 6 ideas of how to display your Advent Calendar Kit: Classic Cocktails in this post. Here are more ideas of ways you can display it and decorate your home.

My Heart Beats Advent Calendar Kit: Classic Cocktails My Heart Beats Advent Calendar Kit: Classic Cocktails







On a Mantel

You can use ribbon, rope or twine. Attach the it with Command hooks or thumbtacks. If you're adding mini bottles to the bags, you might want to secure it in the middle too. Make two rows for a casual look or line them up evenly for a more classic look. We mixed up the numbers so that as bags are removed, everything is still evenly spaced rather than have one side be bare halfway through the month.

My Heart Beats Advent Calendar Kit: Classic Cocktails

On the Stairs

Take ribbon and loop it around the banister. Tie it at the bottom and the top to secure it. Our banister is double-sided so we alternated sides and put half of the bags on the outside and half on the stairs side. If your banister is attached to the wall, loop the ribbon 25 times so that you have a loop for each bag.

My Heart Beats Advent Calendar Kit: Classic Cocktails

Around a Doorway

You might not have a mantel or stairs, but I bet you have a doorway. We put a piece of ribbon around the molding of the doorway and tacked it in the corners. We didn't have clear thumbtacks, and we were too cheap and lazy to buy them, so we just tied little bows over them to hide them. If you don't have ribbon or clothespins, you can just tape the bags to the doorway.

My Heart Beats Advent Calendar Kit: Classic Cocktails.

In a Beverage Tub

This is a fun way to gift the Advent Calendar Kit: Classic Cocktails. You can add the coasters to the bags and fill up a cooler or a beverage tub. If you have extra room in the tub (and your budget), throw in bottles of gin, vodka, bourbon, tequila and rum (don't forget that the kit comes with a complete shopping list).

Check out our Instagram for more ideas.

Celebrate every day,


November 12, 2018 by Kelly Northcott
Fun and Easy Ideas to Display the My Heart Beasts Advent Calendar Kit: Classic Cocktails.

Fun & Easy Ideas to Display Your Advent Calendar Kit: Classic Cocktails

My Heart Beats Advent Calendar Kit: Classic Cocktails is the most you'll have counting down the days to Christmas.The kit includes 25 classic cocktail recipes printed on paper coasters, 25 paper bags, 25 number stickers and a shopping list of the ingredients to make all of the recipes. 

Once you get your kit, you can gift it as is or put it together to enjoy for yourself. If you put it together, you can either simply pop a coaster in each bag or add a mini liquor bottle to the bag before sealing it with a number sticker. Then you can put it on display as you countdown the days until Christmas. 

Here are some ideas for how to display your calendar. 

My Heart Beats Advent Calendar Kit: Classic Cocktails can be easily displayed in a cardboard box.
A Cardboard Tray
1. You can line the bags up in a box or cardboard tray. Stores like Costco often have these at the checkout station. You can also use a soda case. Wrap it with wrapping paper or tie a big ribbon around it if you can't find a plain one.

My Heart Beats Advent Calendar Kit: Classic Cocktails can easily be displayed in a basket.

A Basket
2. You can pile them in a basket. Switch to a smaller basket halfway through the month as you empty it.

My Heart Beats Advent Calendar Kit: Classic Cocktails can be displayed on a door or a wall.

A Wall or a Door
3. If your front door is metal, it is magnetic. We used small magnets to put up this tree. You could also use tape or Command strips on a wall. Painters' tape comes in a festive green.

My Heart Beats Advent Calendar Kit: Classic Cocktails can easily be displayed on a door.

A Door
4. Another door idea is to take ribbon or string and wrap it around the door. Start above the top hinge to use it as an anchor. If you pick a closet door, you'll be able to easily hide the back.

My Heart Beats Advent Calendar Kit: Classic Cocktails can be displayed on a tree.

A Tree
5. Make an Advent tree. Hang the bags as ornaments on your tree. We put the bags on the tree randomly rather than in order so that as the month progresses, there won't be bare spots.

My Heart Beats Advent Calendar Kit: Classic Cocktails

Display Pieces
6. Use a tiered display for your calendar. It can be the centerpiece of your table or put it on your bar.

Celebrate every day,

November 12, 2018 by Kelly Northcott
The My Heart Beats Tailgate greeting card is the perfect card to use for an invitation or thank you for a tailgate or football game.

Tailgating is Her Favorite Sport

The My Heart Beats Tailgate greeting card celebrates the best part of football—the tailgater.

The story on the back:
Football is her favorite sport. She loves everything about it - the crisp fall air, the camaraderie of the fans and all the spirit wear. She even knows the player's name whose number is on her jersey. She tries to go to all the home games and has her routine down to a system - starting with getting to the stadium hours in advance so that she can stake out the best parking spot. She tries to out-do herself every weekend with her spread of food, and she can even time when to fire up the grill for the post-game festivities by the sounds coming from the stadium. When someone asked if she had season tickets, she realized that she has been going to the stadium parking lot for years but has yet to watch a game. In retrospect, tailgating is her favorite sport. 

The story behind the story:
My husband graduated in the Class of ’87 from the United States Naval Academy. We met in the summer of 1987 and went to every home Navy football game. Back then you could go in and out of the stadium as much as you wanted to, so we’d buy 2 tickets for our whole group to share and take turns watching the game. But the highlight for me was always the time tailgating in the parking lot.

We continued this tradition of just tailgating when we had kids. We’d pile the kids, activities for them, food and drinks into the car and park in the stadium parking lot for a fun afternoon. Eventually they limited parking to season ticket holders, so we broke down and got those. But before each game, we’d still tailgate.

Now that we live on the West Coast, we gave up our season tickets. We still go back for a game every year.


  1. Invitation to a tailgate party.
  2. Thank you for a tailgate party.
  3. Container for football tickets.
  4. Send to a mom of a football player.
  5. Send to a friend from college or high school.
  6. Send as a congratulations to a newly accepted student of a college with a football program.
  7. Invitation to Superbowl Sunday party.
  8. Thank you to a Superbowl Sunday party.
  9. Thank you to a team mom for all the work she did.
  10. Thank you to a coach.

Celebrate every day,

10 Uses for the My Heart Beats Tailgate greeting card. Use for an invitation, congratulations and thank you for tailgaters and football games.

October 19, 2018 by Kelly Northcott
My Favorite Things for Direct Sellers

My Favorite Things for Direct Sellers

"Raindrops on roses and whiskers on kittens," is the opening line of the song My Favorite Things. I can picture Julie Andrews running around the Von Trapp house singing the song. And now you, like me, probably have it going through your mind.

As a direct seller, I bet your favorite things include the products you sell. When I was in direct sales, my company released new products every month. And for a while, almost each one became my new favorite. 

When I was asked to make a card that was product-specific, I came up with the My Favorite Things Collection. Each card focuses on a popular product offered by one or more direct sales companies. I researched copyright laws and found out that I can do parodies. So there is parody about the products on the back and an illustration of them on the front.
And if you have the song running through your head now, imagine how I lived when I was writing the parodies. Sometimes I'd do it while I was walking the dog. I'd sing a line over and over until I got the right amount of syllables and then I'd list rhyming words. When I finally got it, I'd repeat it until I got home to write it down. It took me several cards in to come up with the idea of texting it to myself in the middle of the walk.
As of now, there are 16 different cards that represent:

  • fashion - jewelry, clothes, accessories, bags
  • beauty - cosmetics, make-up, skin care, hair care, nail polish
  • home - wickless candles, essential oils, pet supplies
  • kitchen - kitchenware, chocolate
  • hobbies - books, scrapbooks

Don't see a product you sell? Contact me.

Each design is available as a folded card with an envelope or as a set of two flat cards with envelopes or a set of four flat cards without envelopes.
Send these cards:

  • to your team for any reason you'd send a card.
  • as a thank you to a customer.
  • to a potential team member who is a product-enthusiast.
  • with a package.
  • to reconnect with someone who loves your products.
  • as holiday cards.
  • as birthday cards.
  • as invitations to a VIP event.

I introduced them in the weekly email that goes out on Tuesdays. If you're not on the email list, you might want to get on it because there are usually coupon codes in the emails. You can sign up by going to the website and scrolling to the bottom of the page. Add your email to the newsletter list. 

Celebrate every day,


September 04, 2018 by Kelly Northcott
She Shines Brightest When She Surrounds Herself with Sparkly Friends - How to Use

She Shines Brightest When She Surrounds Herself with Sparkly Friends - How to Use

Wearing a sequined top gets her noticed. If she and a few friends are decked out in glitter, they become a traffic hazard, blinding motorists with their brilliance. When a gaggle of them cover themselves in bling, they can be spotted from the space station. She shines brightest when she surrounds herself with sparkly friends.

The story on the back of Shine Brightly is so true. Studies have shown that we become similar to the 5 people we spend the most time with. So if you want to be dull, hang out with dull people. But if you want to shine, hang out with sparkly people. And when you do, your (and their) sparkliness will be amplified.

There are so many uses for this card. If you're planning a girls' weekend (or even a special night), you can use it as an invitation to the event or send it a few weeks before to get everyone psyched. You can even extend the good feelings you get when you're around your sparkly girls and send it afterwards.

You can do the same thing with your team for your company's conference. But you don't have to just send it to your team. Send it to your besties, pacing partners, sidelines and uplines (they like getting happy mail too).

This is a great card to send to potential recruits. Invite them to shine even brighter by joining your team. Use it as an invitation to an opportunity meeting or business chat and/or a thank you for coming. And did you know that you can recruit people into leadership? Send this card to someone who is a good candidate for an aspiring leadership, accountability or mastermind program. 

Here's an outline for a 3-sentence note to write inside:

  1. Invitation to event or program
  2. Why she should participate
  3. What the next step is

This could look like:

The aspiring leaders' program is starting soon, and I'd love for you to be part of it. Your business will benefit from the training, and the rest of the group would benefit from your enthusiasm. Let's chat soon and get you started.
Shine on,

You could also send this as an acknowledgement to someone who is super sparkly. Let her know that she has inspired you and you love to be around her.

Celebrate every day,

August 02, 2018 by Kelly Northcott