A pacing partner will benefit your direct sales business

Day 4 - Choose or Celebrate a Pacing Partner for Your Direct Sales Business

Day 4

Roses are red.
Violets are blue.
Business is more fun
When I do it with you.

Your business will benefit from your having a pacing partner. She is someone who works her business at the same level/pace that you do. She is your accountability partner, your cheerleader and sometimes your coach. You can bounce ideas off each other, give each other pep talks and occasionally commiserate. 

You don't have to have the same title or the same goals, but it helps because you will have similar experiences. The only thing you can't do is profit from each other. So she can't be your upline or downline.

You can have a pacing partner for a specific time period or have one indefinitely. Maybe you want to pace with someone who is working towards the same title promotion as you or maybe you are both working to earn an incentive trip. It can also be someone you have a lot in common with and just work well together.

When you're setting up your pacing partner relationship, schedule weekly check-in times. During these times you can share goals, challenge each other, swap ideas, etc. The most important thing is to hold each other accountable with grace. 

I've had several pacing partners in the past. I even had one who didn't know she was my pacing partner. She was regularly recognized in my upline's newsletter, and so I knew what her numbers were. My goal was to match her numbers. I told my upline about this one-sided partnership, and she started giving me more specifics about her numbers like how many shows she had scheduled and how many recruiting interviews she did. It wasn't as fun as my other pacing partner relationships, but it worked. We both promoted to Director the same month.

Your team will also benefit from your having a pacing partner. You can do group trainings and friendly competitions. They'll get to know each other and maybe they'll find pacing partners. And you're modeling abundance mentality for your team. They know you aren't profiting from your partner's success, but you're still celebrating it.

Invite someone to be your pacing partner and watch both of your businesses grow.

Celebrate every day,

February 04, 2019 by Kelly Northcott
Create a work space for your direct sales business.

Day 3 - A Space for Your Direct Sales Business

Day 3 of 14 Days of Loving Your Business

Roses are red.
Violets are blue.
I'll make a nice work space
For me and you.

You and your business need a place to be alone. A place where you can focus on each other. It doesn't have to be a whole room. It can be a desk in the corner of your bedroom or a spot at your kitchen counter. It can even be your favorite table at Starbucks. 

You will be so much more productive if you have a place to work and if you work when you're in that place. Let your family know that this is your work space, and when you're in it, you're "at the office." Put boundaries on your business.

When you do this, you'll find it easier to get yourself in a business mindset. You'll get to your tasks quicker. It will also help you leave the office. When you're not in your work space, you don't have to work. Your work won't spill over to every aspect of your life. And you won't feel like you're working all the time which is a huge cause of burnout.

If you can't make a physical work space where you can sit and use your computer and talk on the phone, create hideaways for your work. Shut down your computer so you're not tempted to do a quick thing when you walk past it. That quick thing usually turns into spending an hour in front of your screen. Put your phone in a different room during dinner and in the evenings so you're not responding and scrolling. Keep your inventory and supplies in a closet or bins so that you don't live in your warehouse.

You can also make a work space on your calendar. When do you want to work? When do you want to not work? Block off several times a week for dedicated office hours. Do only business-related activities during those office hours. You probably already have a routine for most things in your life like sleeping, eating and personal care. Most people's family schedule is fairly consistent from week to week. Make your business part of your predictable weekly routine.

Celebrate every day,

If you want to catch up or follow along, here are links to past days.

Day 1
Day 2


February 03, 2019 by Kelly Northcott
You can make lifelong friends in your direct sales business.

Day 2 - The People You've Met Through Your Business

We're on Day 2 of 14 Days of Loving Your Business. If you missed Day 1, check out this blog post.

Day 2

Roses are red.
Violets are blue.
I love all the people
You introduced me to.

Your direct sales business has introduced you to people you never would have met without your business. Some of these people have become your best friends. And speaking from experience, those friendships can outlast your business.

Who have you met through your business that you wouldn't have met without it? Think about teammates, customers, sister consultants and home office staff. And don't forget the people you've met at training and networking events. There are probably people on the list you haven't met in person yet. Maybe you're in a group on Facebook or you connected through Instagram.

Use the comments to tell me about everyone or just one person your business introduced you to. And if you want to tell the world about it, write a post on your Instagram account about everyone or just one person and use #mhb14days so that we'll see it. If you keep a journal, make a list in your journal. I bet you'll be surprised how many people you've met.

Here are some examples of posts you can write:

One of my favorite things about being a (company name) consultant is the people I've met through my business. Our paths only crossed because of it, and now I have a group of lifelong friends.

I started my (company name) business because I loved the product, but I continue my business because of the relationships and friendships I've made with my team, my sister consultants and my customers.

I was looking over my Facebook friend list, and what surprised me was the number of friends I haven't met in person, but yet I consider real friends. Most of these friends are people I've connected with through my business and over time the relationships have grown and strengthened. 

Celebrate every day,

February 02, 2019 by Kelly Northcott
14 Days of Loving Your Business. Products from direct sales companies.

Day 1 of 14 Days of Loving Your Business - The Product That Started It All

14 Days of Loving Your Business is a program I did with my direct sales teams. It was a way for them to fall in love with their businesses by romancing it. Each day I set up "dates" for them. Most "dates" took just a few minutes, but they could take as much time as they wanted to.

I'm doing 14 Days of Loving Your Business on the My Heart Beats Instagram account. Each day I'll post a "date" for you and your business. Complete the date within 2 days and comment on the post. I'll pick a winner from the comments of each post and that person will get a My Heart Beats gift card. (See the official rules at the bottom of this article.)

You can come here for more details about the date and for ideas on how to take the date to the next level. This is a fun activity you can do with your team any time of the year. You can easily adapt it by making it more company- or product-specific. 

Day 1

Roses are red.
Violets are blue.
This is the reason
I fell for you.

What is the product that made you decide to take the relationship with your company to the next level and become a consultant? Maybe it was love at first sight and it was the first product you bought. Or maybe you had to be won over and you fell in love with what the product did for you.

Use the comments to tell me about the product. And if you want to tell the world about it, write a post about your love story on your account and use #mhb14days so that we'll see it.

You can write about how you met and why you love the product. How it is different from all the other ones like it. How it makes you feel and what it does for you. Write like you're writing about your boyfriend or spouse. Don't try to sell him to us. You don't want us to fall in love with him. You want us to fall in love with your story and maybe we'll ask you if he has a brother.

Here are some examples:

This is the first product I ever bought from (company name). I got it at my friend's party a few years ago, and as soon as I saw it, I was in love. I used it all the time, and it is still one of my favorite products. I'm so glad I have it.

A few years ago I bought (product name). I say the before and after pictures, but I was skeptical because I used similar products in the past. But after a few weeks, I was less of a skeptic. So I tried a few more products, and they were equally, dare I say, amazing. I knew I had to have everything so I joined the company. And that's how my journey with (company's name) got started.

Contest rules:
This giveaway is open to legal residents of the USA ages 18 and up only. Giveaway ends at 10 am on Sunday, February 3, 2019. By entering this giveaway, you release Instagram of any liability and acknowledge that this promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

Celebrate every day,

February 01, 2019 by Kelly Northcott
Thank you notes don't have to say thank you when you use them in your direct sales business.

Thank You Notes Don't Have to Say "Thank You" on the Front

Did you know that you can make almost any card a thank you card? It doesn't have to have the words, "thank you" on the front. The words on the front of the card don't define what the card is. The words on the inside of the card do.

This isn't to say that the Happy Mail Collections aren't the perfect cards to send. They can be your go-to cards in almost all situations. But sometimes you want to mix it up. Go crazy. Do something radical.

Those are the times when you can send a card from the She is . . . and the She still is . . . Collections. Choose the one that is the right match for the recipient and for the reason for the note. Don't overthink it though. Your message on the inside turns it into a thank you note.

Send She is a Rock Star to the hostess who was super organized. Send She Leaves a Little Sparkle to someone who referred her friend to you. And Exciting Things Happen Outside Her Comfort Zone is a great choice for a thank you after an opportunity call.

The Badass Collection is a great choice to send to someone who is in fact a badass. Thank her for just being a badass or for hosting a party or giving you a gift. You should probably reserve this collection for people you know well unless you are a legit badass. Then you can send them freely.

The message inside the thank you card follows the same 3-sentence outline whether the outside has the words "thank you" on it or not.

  1. Reason for the note.
  2. Something about the gift or act.
  3. Something complimentary about the person.

If you can reference the words from the front of the card or from the story on the back, great. But you don't have to.

An added bonus about sending a card with a different message on the front, is that the recipient is more likely to keep the card. She might even display it on her desk or a bulletin board. And what's inside that card? Your name--available whenever she needs your product or service.

Celebrate every day,

January 25, 2019 by Kelly Northcott
Uplines: Send a Valentine to Your Downline from Her Business

Uplines: Send a Valentine to Your Downline from Her Business

Here's a fun idea for Valentine's Day for your team. Send Valentine cards to your downline, but write it from their businesses. 

If your downline's business was a person, it would probably be one of the people she spends the most time with. It would certainly be someone she has a love-hate relationship with. Let her business remind her of the love side of the relationship.

Write the message as if her business is a person she's dating and match the tone to the level of the relationship. So if it's new, keep it light and airy but hopeful for a future. If the relationship is getting serious (i.e. she is working towards leadership), make the message a little more serious. 

Your message just needs to be three sentences, and the good news is that one of them can be Happy Valentine's Day

Here are prompts to help you for the other two sentences:

  • a compliment 
  • hope or a wish for the future
  • the journey they've taken
  • challenge they've overcome

Examples of what it looks like for a new business relationship:

Happy Valentine's Day! I'm so glad that we found each other, and I hope you're having as much fun getting to know me as I am getting to know you. I can't wait to see where we go together.

So, we've been hanging around each other for a while now, and I'd love it if you'd be my Valentine. I promise to always be there for you, and I'll drop everything whenever you want to spend time with me. 

Examples of messages for an established relationship:

Happy Valentine's Day. I love us. I love how much we've grown together and how you bring out the best in me. I can't wait to walk across stage together.

My Valentine gift to you this year is a promise. I promise that if you spend time with me, I'll do everything I can to take you on the incentive trip. Imagine the fun we'll have there and how much stronger we'll be working towards it.

Your downline will probably figure out that you're the one who wrote it, but it will still be fun for her. And who knows, it might help her fall a little bit more in love with her business.

Let me know if  you need help.

Celebrate every day,

January 18, 2019 by Kelly Northcott
How to Write Thank You Notes to Every Party Guest in Your Direct Sales Business

How to Write Thank You Notes to Every Party Guest in Your Direct Sales Business

Fortune is in the follow-up, and the easiest follow-up after a party is a thank you note. If you are a direct seller, send a hand-written thank you note to every guest at a party. It is a welcome gesture and promotes a stronger connection. It isn't unexpected, but it is usually a surprise because the recipient probably doesn't receive very many. 

Here is a simple outline for writing a 3-sentence thank you note to a party guest:

  1. Reason for the note.
  2. Something about the party.
  3. Something personal about the recipient.

Here is what the outline looks like in action.

Party Guest Who Ordered

Thank you for coming to Mary's party and for your order. The necklace looked gorgeous on you, it will be the perfect complement to your summer wardrobe.

Party Guest Who Didn't Order

Thank you for attending Mary's party. I enjoyed meeting you, and I hope you had a good time. I look forward to serving you soon.
Best Wishes,

Online Order

Thank you for your order. I appreciate and value your loyalty and know that you're going to love that scent. Please let me know if you have any questions about your candles.
With Gratitude,

Virtual Party Guest Who Didn't Order

Thank you for joining Mary's Facebook party. I hope you had fun learning about the benefits of essential oils. Please contact me if you have any questions and join us in the Facebook group.

Guest at an Opportunity Meeting 

Thank you for coming to our information event. I hope you had a good time and learned more about the business side of (company's name). Your attention to detail will make you a perfect fit for our team, and I'd love to help you get started filling up your vacation fund (or whatever her reason is for considering joining).
Cheering for you,

Three sentences is all you need to express a warm and sincere, no-strings thank you.

Celebrate every day,

January 10, 2019 by Bold Apps
Ten People to Thank in Your Direct Sales Business.

10 People to Thank in Your Direct Sales Business

Sending thank you notes is an excellent cornerstone habit for your direct sales business. Once you make it part of your business routine, it will become part of your brand. And don't you want your brand to be known for excellence? Here is a list of people you can send thank you notes to in your business.

1. Customers
Thank them for their purchase. If you keep inventory, you can tuck the note into their order. If the order is shipped from your company's warehouse, send it the day the order is placed.

2. Party Guests
All party guests should get a thank you note whether or not they purchased anything. If they did purchase, thank them for their attendance and for their purchase. If they didn't, thank them for their attendance. It shows off your professionalism, and if you send it the day after the party, it is a gentle reminder that they attended a shopping event and there is probably still time to order.

3. Hostesses
Thank them for their time, for introducing you to their friends and for the opportunity for you to do your job (don't say it like that though). Here are sample thank you notes you can send to hostesses.

4. Referrals
Thank them for thinking of you and for trusting you. When someone sends business your way, either by giving out your information or by giving you her friends' information, she should be thanked because it means she likes and trusts you. When random people contact you or shop from you, you can say, "who can I thank for sending you my way?" And if you're going to say that, you actually have to thank the person.

5. Potential Recruits
Thank them for their time. Coffee dates, meeting guests and opportunity call listeners should get a thank you note. If you use thank you notes as a business-building tool, it probably won't be the first one they get from you. And if they are shopping for a company or an upline, you'll move to the top of the list because they will know that you are thoughtful, caring and have your act together.

6. Networkers and Connections
While this isn't technically a thank you note, I included it on this list because you should treat it like you do a thank you note. You should send it out shortly after you meet the person, make it about the person and not ask for anything from them. 

7. Uplines
Thank them for their support. If your upline is supportive, thank her. Yes it is in her best interest for you to do well and she does profit from your efforts, but you profit from your customers' purchases and you don't think it is weird to thank them. If your upline isn't supportive, don't fake it. Just don't send her one. 

8. Anyone Who Helped You
Thank them for their help. This list could include the hostess' daughter who entertained the kids at her party, the neighbor who rescued your UPS delivery from the porch when it rained unexpectedly and the Staples guy who helped you figure out the cheapest way to mail surprises to your team. They might not be customers, and you might not profit directly from them, but I bet they will remember that you were appreciative of what they did, and that's probably the kind of person they want to refer to their friends.

9. Your Peers, Home Office Staff and Trainers
Thank them for their support. Your peers will probably become your best friends in your business. You don't profit from each other, but your relationship does help you make money. If they quit, ugh. Make it hard for them to quit. The Home Office Staff is often overlooked, but you wouldn't have a business without them. Thank the consultant service rep who helped you straighten out an order that a customer (or you) screwed up. Thank the field development manager who trained you. Thank the breakout speaker for her speech that was exactly what you needed to hear. 

10. Your Business
Thank it for everything. Treat your business like a business partner. Thank it for the money, the experiences, the knowledge and the stuff it gives you. Here are some ideas for how to do this.

Thank you notes are part of your professional brand. You can't overuse them.

Celebrate every day,

January 09, 2019 by Kelly Northcott
What a Thank You Note Can Do for Your Direct Sales Business.

What a Thank You Note Can Do for Your Direct Sales Business

The thank you note is the most important note you'll write in your direct sales business, and it is the easiest way to make note-writing a business-building habit. The thank you note can become the gateway to all kinds of notes which will make you stand-out, be remembered and be respected. It is a business tool that can't be overused.

Here are 5 things the thank you note will do for your business.

1. Cause you to feel gratitude.
The simple act of writing a note makes you pause, reflect and give thanks. You're grateful for the person to whom you're sending the note, and you're thankful for the reason why you're sending the note.

2. Make the recipient think about you.
When the recipient reads the note, she will think about you. And because thank you notes have good energy, she'll think positively about you.

3. Measure business growth.
The more your business grows, the more reasons you have to send thank you notes. Getting referrals, receiving sales, making connections and participating in opportunities to share your products and services are all business-building activities. If you set a goal for the number of thank you notes you'll need to send, you'll create more reasons to send notes.

4. They make you stand-out.
There is competition in the direct-selling world. Customers can get the exact same product from lots of other consultants, and they can get similar products from lots of other companies. Replicated websites and packages shipped from warehouses look identical. A handwritten thank you note makes you stand out from everyone.

5. They make you look professional and service-oriented.
When you buy a house, the real estate agent will send you a thank you note. When you make a purchase at a high-end boutique, you'll receive a thank you note from the sales girl. But what criteria determines when a note should be written? Is it the price? The length of the buying process? The amount of personal attention required to get the sale? Why should there be any criteria? What if everyone got a thank you note? What if you made every customer feel valued and appreciated for every purchase?

The thank you note is a time-tested, proven business-building tool that good sales people use. Their connections with their customers are stronger, and stronger connections lead to repeat sales and referrals. In some sales transactions, the thank you note is expected. But there is no rule that says it can't be used for all sales transactions. 

Celebrate every day,

January 08, 2019 by Kelly Northcott